Is Conservative Leader Stephen Harper still trying to suggest he is personally managing his Twitter account? And is it appropriate for @pmharper to stuff our news feed with Conservative propaganda during an election campaign?
Justin Trudeau’s Twitter account clearly states it is run by the Liberal Leader himself and campaign staff. Thomas Mulcair is rather blunt about the matter: “Account run by
@NDP_HQ.” Green Party’s Elizabeth May explains her Tweets are her own “unless signed by Hill Staff.”
I wrote about Mr. Harper’s Twitter feed earlier this year, asking a few simple questions: Where was Prime Minister Stephen Harper on June 10th?
And what was he doing, exactly?
Apparently, he was getting briefed on Black Sea Operations. He let his 815K followers know about it on Twitter.
First, does the Prime Minister really want us to believe that he is personally Tweeting while being briefed on military matters? Let’s just say: I hope not.
Indeed, let’s assume a PR staffer can post on behalf of our Prime Minister — using his picture and official Twitter handle.
This seems to raise some security questions. First, how many staffers have access to the PM’s account? Second, is the PM really aware of the content being posted on his behalf almost constantly? How long would it take him (or staff) to learn about a fraudulent post?
Are Canadians asked to trust this information distributed by Mr. Harper?
Or are we collectively asked to accept that Mr. Harper’s Twitter account is just a PR ploy? I suggest our trust in all information distributed by our Prime Minister may be undermined when it’s entirely obvious he isn’t personally sending this information to us.
Likewise the credibility of corporation, non-profit or professional services firm may be undermined by its Twitter account.
Often, organizations delegate the production of social media content to communication departments. Indeed, senior leaders have more urgent matters to attend to most of the time. A major law firm recently sent the following Tweets to its followers: “Just received a package from one of our favs, @CLEBC!” Or what about this one: “Appreciate my job/colleagues more & more now!” Another firm wants its followers to know one of its lawyers is interviewed by several media outlets. Are these organizations expecting their clients to care about these trivial matters?
Twitter can be used to help an organization share relevant news instantly and build brand. However, the platform’s instant, quirky nature and the inability to pull back information can likely harm an organization’s reputation more quickly than other media platforms. Moreover, organizations who delegate the production of social media content on behalf of their senior staff may need to review how this could impact credibility.
So, what were you doing on June 15th? Reading your Twitter news feed?