New Bathroom etiquette?

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Have you noticed the “flushing signs” popping up in public bathrooms? With the gradual switch to electronic toilets, we seem to be a bit confused these days about bathroom etiquette.

The slow introduction of new technology can have unintended consequences. Just in case you conclude this piece is about Monday Motivation only, read my post on the gradual introduction of a new brand identity  and how this may have unintended consequences.

To flush or not to flush?

My most recent example (left) comes from the wonderfully renovated Robertson building on Spadina Street in Toronto.

No-touch taps, no-flush toilets, no-touch hand dryers, automatic soap dispensers — it seems to be a trend. What’s the end goal, I ask? Will it cut the spread of germs? Suggestions?

Please send me your photos of similar signs! I’ll eventually share my growing collection of these types of signs that help us navigate the brave new world of hi-tech bathrooms.

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Why Pope Francis should stop Tweeting this Christmas

Pope frances

Christmas is around the corner so this is as good a time as any to urge Pope Francis to close down his Twitter account.

Pope Francis has been praised for engaging his followers on social media. His Twitter account has gained 8.15M English language followers since early 2012. The Holy See “follows” nobody (makes sense, I suppose); his eight ‘followers’ are duplicate Twitter feeds in different languages such as Arabic, Polish, Spanish and German with a combined following of an additional 12M.

It sounds revolutionary. The most ordinary individuals can now get access to personal, inspirational messages from the most prominent Christian in the world at any time, at any place.

For example, during the Paris attacks last month, the Holy See tweeted, “I’m deeply saddened by the terrorist attacks in Paris. Please join me in prayer for the victims and their families #PrayersforParis.” The Tweet was liked 65K times and re-tweeted 40K times.

This is what celebrity Katy Perry told the world: “Guys, it’s time to #PrayforParis right now.” She outperformed the Holy Father. Her 79M followers re-tweeted the message 49K times and 63K liked it.

And that’s the rub. Although @pontifex may make the Pope seem  accessible, he is more likely diluting his personal brand.

Just imagine scrolling through an average Twitter feed:

  • Justin Bieber: @whoisvers Why is this Justin Bieber album so fucking amazing
  • Eminem: I’m ready for war, got machetes and swords… #ShadyWars
  • CNN: Dashing through the snow In a one horse open sleigh O’er the Capitol Hill fields we go http://cnn.it/1maAE1o
  • Pope Francis: One goal for each day: to convey the tenderness of Christ to those who are most in need.

Really?

Accessibility is good, but not at the expense of erasing important differences in status, authority and influence. No matter what one may think about the Catholic Church or the Pope, he is not on equal footing with celebrities and 24-hour TV channels. At least I don’t hope so. This Christmas, let’s stop pretending.

Leaders’ Debate 2015: turning point in Canadian journalism or predictable dud?

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The Globe and Mail likely squeezed every bit of coverage from the Leader’s Debate it hosted last week, so let’s discuss why this political event may have long-term impact, or not.

The Globe heroically managed to distill not just Debate Highlights from the 90 minutes show between national party leaders Harper, Mulcair and Trudeau. Editors also treated its audience to Memorable Moments and Best Exchanges. Moreover, the newspaper made available an indispensable series of News Videos to highlight newsworthy items such as Harper’s ‘old stock’ comment (which we were all shocked to learn, no doubt, caused hype on social media). Numerous columns and stories provided further analysis and summaries in print and online.

Meantime, on debate night Sept. 17th, CBC The National broadcast a debate about the debate. (Correction: viewers were treated to an analysis by the country’s most-watched national political panel.) Host Peter Mansbridge, presumably in a moment of weakness, couldn’t resist pointing out that an event hosted in Calgary used a backdrop showing parliament buildings halfway across the country in Ottawa. Broadcast amateurs they all are, those folks at the Globe and Mail, right?

Rather than news coverage generated or voters’ response, what seems rather  revolutionary about the event is this. A stately print publication broadcast one of Canada’s largest national election events. All this while Green Party’s Elizabeth May, excluded from the debate, creatively managed to comment from the sidelines with a series of Tweets.

As online news platforms mature, the lines between broadcast and print continue to blur. This  Leaders’ Debate demonstrates just how far media outlets have ventured into their competitors’ traditional territories. Will this Globe broadcast come to be seen as a turning point in Canadian journalism when print, broadcast, social media and online news gathering inescapably merged into one joint news stream?

The jury may be out if this fluid media landscape will make professional, unbiased political journalism more or less accessible to average Canadians in the long run.
In terms of ratings, the new format seems to be a bit of a (predictable) dud.

One news outlet reports that 300,000 watched at least part of the political showdown on YouTube. News 1130 further reports that this compares to Maclean’s Debate earlier this summer which gained total viewership of 4.3 million. In contrast, 10.6 million viewers tuned into the 2011 English debate on national TV when in April CBC-TV/Radio-Canada, CTV, Global Television and TVA worked together to orchestrate the political showdown.

PR pros offer smart analysis of election adverts

In today’s issue of the Globe and Mail, several PR pros offer some interesting insights into the advertisement spots running during this election. If you want to have a look at the story, here it is.

Helen Pak, CEO and chief creative officer at ad firm Havas Worldwide Canada

“We’re hearing about Stephen Harper from what seems to be real people. But the delivery, for me, didn’t come across as authentic. When a real person is talking on camera, there are natural pauses. The delivery isn’t perfect. Those lines were either fed to them, or perhaps they actually said them but were directed to say them over and over again. With this documentary-style storytelling that we see more and more of in ads, people are savvy. They can spot authenticity and see when it’s not authentic a mile away. That’s not the impression you want to give.”

John Crean, national managing partner at National Public Relations

“Notice that they don’t refer to the Liberals, they refer to Justin. And they refer to the NDP, not to Mulcair. They’re trying to create brand imagery around the others. It’s very intentional that it’s not “Mr. Trudeau” or “the Liberal Party.” It’s part of the image of the young, inexperienced guy. They’re using “the NDP,” not “Mr. Mulcair” or “Tom.” When it comes to economic management, Mulcair could be argued to have a better sense of how to be a good economic manager, while the NDP has a pre-existing narrative as left-wing, socialist, spenders. The Conservatives would be trying to reinforce that. … It’s surprising to me, entering into what they call a “technical recession,” that they could continue to use the economic platform as a selling point. They’re making a big bet on the economy as the most important consideration.” Continue reading

Social media’s selfies become legacy media’s sustenance

Wai Young, MPThis July 14 was an exceptionally heavy news day. The historic nuclear deal with Tehran, the Pan Am games, and the first photos of Pluto competed for airtime.

Yet, an obscure fur trader in St. John’s, NFL, and Conservative backbencher Wai Young in Vancouver made the editorial lineup on CBC’s The National.

Why?

Blame the “celebrity factor” for our furrier’s moment of fame. Bernie Halloran is a smart business man. One of Rod Stewart’s entourage asked him to rent some of his fur coats for the women about to accompany the singer on an outdoor stage in chilly St. John’s. Instead, Halloran offered to loan the outfits at no cost. Pure PR instinct, I suggest. The decision earned the merchandiser a selfie with the celebrity wearing a sealskin coat. Of course, the savvy Halloran posted the shot on his Twitter feed. Next, anti-fur activists responded by lambasting Stewart for wearing seal fur. In this case, all publicity is good publicity. “It’s the middle of July, people are talking about fur. It’s pretty cool,” concluded Halloran in an interview with CBC’s Ian Hanomansing.

Let’s blame the complete absurdity of our MP Young’s comments about the Air India disaster for her spot on The National. She delivered her talk at a relatively small church at the fringes of main stream Canadian Christendom. The pastor shared his selfie with the MP with his very modest number of Twitter followers. Next, the MP’s comments spread into the wider, secular world.

First, no matter who you are and where you are, watch those selfies.

And, of course, the two stories  demonstrate once again the fascinating interdependence of legacy media outlets and social media even on a day when history is made in outer space and right here on earth.

Why Trudeau’s pics help cement relationships with young voters

TrudeauGlobe and Mail’s Daniel Leblanc recently asked photo editor Michael Davis to evaluate pics distributed by  PM Stephen Harper, and party leaders Justin Trudeau and Thomas Mulcair.  His feature A Snapshot of How Federal Leaders Frame their Image deserves a second look now Canada Day officially kicked off the political BBQ season.

In evaluating the politicians’ images, Davis declares Liberal Leader Justin Trudeau the winner when it comes to building a positive brand image with his official pics. (Remarkably, Mr. Davis sifted through an estimated one million pictures while working as the lead photo editor in the George W. Bush White House. He can’t be accused of political bias).

Mr. Trudeau “is willing to be openly perceived as he is, not as he is crafted,” observes Mr. Davis. He adds, “It suggests he is much more open to being photographed. As a consequence, he comes across as a much more sincere, caring candidate and human.”

And, I suggest, this is yet another reason why Mr. Trudeau seems to appeal to younger voters. They have been surrounded by an unprecedented stream of social media images since their early teens.  Younger voters can spot a fake pic from a mile distance. Photo ops of smiling men in dark suits holding babies? The Snapchat, Instagram and Flickr crowd won’t buy the message.